Casual, Streetwear, Rave, & Festival Brands We Carry

iconoCLAD Favorites and Best Sellers

Discover iconoCLAD, the crown jewel of Salt Lake City and Utah’s most awarded destination for new, secondhand, and festival fashion. Specializing in an eclectic mix of new and pre-loved gear, we cater to your unique festival vibes and everyday style essentials.

Dive into our beloved collection featuring a wide range of brands cherished by the iconoCLAD community. From vintage treasures to the latest streetwear, our curated selections are designed to meet the diverse tastes and preferences of our fashion-forward clientele. 

Women branding store | Iconoclad

New Women’s

Fresh & Fabulous
Women’s Fashion

Discover the ultimate fashion hub for women, where we’re redefining the retail scene with an exquisite selection of brand-new women’s fashion.

Our shelves are a vibrant playground of the latest styles, catering to your wild festival moments and chic everyday needs. Unearth our stunning array of top brands that set the trends and break the mold.

Step into the world of J. Valentine for glitzy festival gear, Roma for sleek street looks, and Sugarpuss, which brings a playful edge to your wardrobe.

As you explore further, you’ll find American Bazi’s denim redefining casual cool and Bear Dance’s whimsical prints that add a fun twist to your fashion story. Each piece in our collection is picked to empower and inspire the modern woman, offering something to wear and experience.

At iconoCLAD, we don’t just sell clothes; we deliver confidence and style. Transform your wardrobe with brand-new pieces that are as dynamic and bold as you are, ensuring you’re always the conversation starter wherever you go. IconoCLAD is your one-stop shop for staying at the forefront of women’s fashion with flair and finesse.

goth fashion with Lip Service products at iconoCLAD

New Men's

Bold & Brand-New
Men’s Fashion

iconoCLAD is the city’s most talked-about spot for brand-new men’s fashion, where the shelves are not only stocked with clothes but with character. Whether you’re gearing up for a festival or fine-tuning your everyday swag, our expansive selection is tailored to enhance your unique style.

Stop by and discover our eclectic assortment, featuring standout brands like Blackcraft Cult for those who dare to be dark, The Alley Chicago for a touch of punk rock, and Tripp NYC for an edgy twist on classic apparel. You’ll find pieces from Curbside, where street meets luxury, creating looks that effortlessly stand out from the crowd.

Our inventory constantly evolves, keeping pace with the latest trends while setting a few of our own. For the man who wants to break molds without breaking the bank, iconoCLAD offers an unparalleled shopping experience that promises new men’s fashion that will transform your wardrobe. Join us and redefine what it means to be a man who dresses with confidence and individuality.

Kick Off the Mundane and Step into Something Spectacular

Shantay your way into iconoCLAD, Salt Lake City’s premier destination for cutting-edge footwear, where every shelf showcases style and attitude. Here, shoes aren’t just accessories; they’re declarations of identity, crafted to power up your festival frenzy or sharpen your daily look.

Lace, zip, or button up a pair of fresh kicks from our daring collection featuring the likes of Demonia, known for its bold and unconventional designs that command attention.

Whether you’re stomping through a weekend bash or stepping out in urban chic, our carefully curated selection of boots, heels, and creepers is designed to elevate the personal style of both men and women.

DEMONIA CULT | Iconoclad

New Accessories

Ramp Up Your Look with Trend-Setting Accessories

Discover why we’re Salt Lake City’s buzzing hub for the freshest accessories, where we don’t just stock up on trends — we define them. Whether you’re spicing up your festival attire or injecting some flair into your everyday ensemble, our eclectic collection of new accessories promises to add spice to your style.

Check out our treasure trove of standout pieces, from sultry Leg Avenue lingerie and stretchy Yelete leggings to funky Fydelity fanny packs and bold Kreepsville jewelry.

We’ve turned the dial-up on accessories! Check out our collection of head-turning headwear — from fanny packs that scream street smart to sombreros that bring a fiesta vibe.

And let’s not forget about your feet; our footwear game is fiercely on point. Whether you’re stepping out in slick sneakers or sauntering around in studded boots, we’ve got the kicks to keep every step buzzing with personality. 

At iconoCLAD, accessorizing is an art form, and every piece in our store is chosen to reflect our clientele’s unique tastes and daring spirits. So find those perfect pieces that let you strut your stuff with confidence and a dash of rebellion.

A lively assortment of clacker fans with holsters and vibrant makeup products, ideal for Pride festivities.

Pre-Rocked Women’s

Find Your Vintage Voice with Women’s Pre-Rocked Fashion!

iconoCLAD is a haven for those who prize uniqueness over uniformity, offering an array of pre-rocked men’s fashion that suit every aspect of a man’s life — from electric festival gear to staples for daily wear.

Venture through our dynamic assortment, where you’ll find everything from Cotopaxi’s adventurous apparel to the robust sturdiness of Dr. Martens, alongside the sporty allure of Adidas.

Our collection is anything but ordinary. It’s a carefully selected mix that reflects the bold spirits of those who shop here. Discover Patagonia pieces that blend outdoor functionality with casual cool, or add a dash of irreverent style with RIPNDIP’s playful designs.

At iconoCLAD, we’re not filling your closet — we’re helping you craft your personal style narrative. Find that standout piece that not only adds to your wardrobe but also defines it, ensuring you’re always one step ahead in the men’s pre-rocked fashion game.

A vibrant display inside iconoCLAD, showcasing a colorful array of new items for the 2024 Utah Pride festival. The shop is adorned with rainbow pashminas, sparkling bio-glitter sunscreen, face and body gems, and a variety of flags, patches, and pins. The eclectic mix of chic outfits and accessories highlights the store’s unique and inclusive fashion vibe, ready to celebrate Pride in style.

Pre-Rocked Men’s

Redefine Your Wardrobe with Men’s Pre-Rocked Fashion!

iconoCLAD is a haven for those who prize uniqueness over uniformity, offering an array of pre-rocked men’s fashion that suit every aspect of a man’s life — from electric festival gear to staples for daily wear.

Venture through our dynamic assortment, where you’ll find everything from Cotopaxi’s adventurous apparel to the robust sturdiness of Dr. Martens, alongside the sporty allure of Adidas.

Our collection is anything but ordinary. It’s a carefully selected mix that reflects the bold spirits of those who shop here. Discover Patagonia pieces that blend outdoor functionality with casual cool, or add a dash of irreverent style with RIPNDIP’s playful designs.

At iconoCLAD, we’re not filling your closet — we’re helping you craft your personal style narrative. Find that standout piece that not only adds to your wardrobe but also defines it, ensuring you’re always one step ahead in the men’s pre-rocked fashion game.

Showcasing the iconic Tripp NYC collection at iconoCLAD,

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Sunday: 11AM – 6PM

Mon – Sat: 10AM – 8PM
Sunday: 11AM – 6PM

Bugsy

The old man of the group was adopted through CAWS and loves belly rubs, snacks, and long naps on the beach. Bugsy is not shy about doing his loud grunty meow at you from halfway across the store to let you know that you need to come over to him and that he’s ready for attention. Look for him and Lola to be shaved like lions in the summer months.